ProductMerri University Influencer Marketing Class

With Jen Hatzung as lead teacher for this class, we will teach you how partnering with others can grow your brand presence and drive new, targeted traffic to your shop. Influencer marketing can genuine, honest and a gold mine! There are no other classes designed specifically for handmade business owners on this topic.


This class will cover:

  • What influencer marketing really is and how it can help you grow your audience.
  • How to find and use content that is right under your nose before you dive into finding influencers.
  • Influencer marketing vs. brand reps vs. brand ambassadors and enthusiasts – what is the difference, which one is for you?
  • Why you need to look beyond someone’s followers to see if they are a good fit. (15,000 people sounds like a lot but what if none of them are your Ideal Customers? Meanwhile, someone with 2,000 followers might reach 400 or more of your Ideal Customers every day!)
  • Why demographics are so 2007, we are going to teach you all about psychographics and why people’s attitudes and aspirations are what you need to hone in on.
  • What does influencer marketing cost? Do you have to pay an influencer? Do you have to give product away? We’ll answers these questions and more!
  • Ways to make sure you are utilizing the content produced by your influencers to their full potential.

This video runs 69 minutes.

UPDATED fall 2017 with contract sample + additional 15 minute video

This class is presented in slideshow video with voice form. This class is co-taught with Jen as lead.


Influencer Marketing Seasonal and Holiday Planning Calendar:

Once you’ve watched the influencer marketing class and implemented Jen’s tips to find your ideal influencers it is time to really get to work! 

Do you have a product that sells super well for Valentine’s Day, is a no go for Easter but then flies off your shelves for Mother’s Day? Let’s make sure we maximize the use of your influencers around these times!

Jen has created two amazingly useful, done for you calendars! Complete with to dos and important dates – these will help you nail down a plan and maximize your influencers for each season and holiday! 

Jen has created a marketing calendar that breaks down the major holidays and shows you when you should start to plan and prep for them to ensure you get your product to your influencers in plenty of time.   

She has also created a monthly calendar that tells you what tasking you should be doing based on what holiday you are prepping for. 

She has made it easy for you to maximize your influencers for each holiday! 

Add this planning guide to your influencer marketing class and prepare for take off!

This calendar is delivered via email as a downloadable PDF file, please check your spam folder and/ or promotions tab in case it gets shoved in there.

Due to their nature, digital products are not returnable, refundable or replaceable. All sales are final.

About Jen:

Jen has a background in social media management, online strategy engagement, and influencer marketing in both the non-profit world and working for a social shopper agency that pairs brands with bloggers. She has worked with brands and organizations such as Joining Forces {Lead by First Lady Michelle Obama & Dr. Biden}, Facebook, Google, Disney, USAA, Macy’s, Cost Plus World Market, Land of Nod (Crate & Barrel), BJ’s Restaurants, The Honest Company (Jessica Alba), TIME/People Magazine, Huggies, Home Depot, Safeway, Kroger, Walgreens, Target, CVS, Walmart, Rubbermaid and many more. Jen is a new mama, a podcaster, an avid runner, and a coffee junkie.


reply to the email you received and let us know if you want in! We will send an invoice + access instructions


Merri University Influencer Marketing Class